Impactful Commerce
Integrated omnichannel commerce strategies for growing brands.
Data Driven, Creative Infused
-
Omnichannel commerce and retailer marketplace strategy (Amazon, Walmart, Target, Instacart)
Digital transformation and organizational enablement
AI-driven performance marketing and personalization frameworks
eCommerce P&L management, merchandising optimization, and digital shelf excellence
Fractional CMO and Head of eCommerce engagements to accelerate revenue and capability maturity
Bright Workshop is a fractional marketing and growth advisory practice helping consumer brands unlock performance through data-driven commerce strategy, digital acceleration, and AI integration.
We partner with executive teams to modernize go-to-market capabilities across DTC, retail, and marketplace ecosystems. Our engagements and services center on creating scalable growth frameworks that align people, platforms, and performance, bridging the gap between brand storytelling and digital execution.
Our Services
-
Omnichannel Strategy
We focus on technology stability and a strong customer acquisition and retention roadmap. Technology, process, and people.
-
Digital Marketing
Performance media and marketing services. We specialize in retail media, paid social, and channel-specific tactics that perform.
-
Fractional Leadership
Project-based or fractional leadership. We have the time and talent to plan and implement impactful work.
Move Beyond the Funnel.
Consumer journeys and funnels are no longer traditional or linear. Shoppers, aided by new technology, are navigating brands, discovery, and purchases in rapidly evolving ways. Our team has the experience and curiosity to think strategically and act tactically for quick wins and sustained growth.